The Absolut Colors Vodka Limited Edition Rainbow is a celebration of love and inclusivity, featuring classic Absolut Vodka inside with a bold, rainbow-striped bottle honoring LGBTQ+ pride. It tastes like the brand’s signature vodkaclean, smooth, with subtle caramel and vanilla notes, and a fresh, fruity finish.

Highlights at-a-glance

• What it is: 100% grain-based Swedish vodka, unflavored, 80 proof, presented in a limited edition Pride-themed bottle with rainbow stripes painted on the backnot a shrink wrappart of Absoluts ongoing support since the early 1980s

• Design & Story: Inspired by Gilbert Bakers original rainbow flag from 1978. This bottle celebrates diversity and Absoluts historic ties to LGBTQ+ advocacy, including past collaborations like Absolut Colors (2014/2015) and a permanent Rainbow addition

• Tasting profile: As you’d expect from standard Absolutcrisp, exceptionally smooth mouthfeel, gentle caramel and vanilla on the palate, leading to a fresh, slightly fruity, harmonious finish

Context & Cultural Impact

• Long-standing allyship: Absolut has openly supported LGBTQ+ rights since the ’80s, being the first spirit to feature a Pride flag on its packaging in 2008. Proceeds and campaigns, like the 2020 beach proposal film, actively champion real equality and expression

• Bottle significance: The painted stripes on the back allow the rainbow to glow through the clear spirit when held up to the light a subtle yet powerful nod to pride

Final Take

This is classic Absolut Vodka in tasteultra-clean, smooth, with soft sweetnesspackaged in a thoughtful, Pride-celebratory design. Great for:

• Everyday sipping,

• Festive cocktails or shots,

• And as a meaningful gift or conversation piece supporting LGBTQ+ inclusivity.