Sniffing the Wrong People is packed with Riwaka, Nelson Sauvin, and Motueka. Masses of our three favourite New Zealand hops have been squashed into this Antipodean India Pale ale. Expect fruits galore ranging from fresh limes and zingy grapefruit through to a medley of grapes and gooseberries.

The label was designed in 2021 by AJ Higgins, a superb illustrator based in Cornwall. Her use of characters comes from her constant doodling and avid daydreaming. Growing up, her drawing style was influenced by obsessively watching 1960s and 1970s cartoons created by Hannah Barbera and others, such as Looney Tunes. We absolutely love AJ’s work and just had to go with something playful. So we simply gave AJ the working title of SNIFFING THE WRONG PEOPLE, and the result speaks for itself!